To Search Engine Optimization Or To Pay Per Click?

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO
SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To do search engine optimization, you will have to work on your own website frequently place links on your web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC
PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you do a Google or Yahoo search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you"ll get exactly what you want.

How To Get Started With Veretekk

How To Get Started With Veretekk
The Veretekk Marketing System can be used to promote any home based
business, opportunity or anything you desire.  To get started, your first step is to
JOIN Veretekk at the free Silver level.  As a Silver member, you can attend most of
the online training for free to learn how to use the system.  Simply click on the "Join
Veretekk" link above to get started.  Click Here to see the video introduction.

So, what is Veretekk and how does it work?  Simply put, Veretekk is a
comprehensive marketing system that has multiple capabilities, resources and
tools.  It contains built-in SEO (search engine optimization) tools to get your
websites pushed to the top of search engine results based on the keywords you
target.  It also gives you the ability to generate leads for your business and
automatically grows a spam-free database of email addresses for you to market to.

Step 1 - Configure Access To Your Veretekk Email Account

After you upgrade to the Gold level, you will want to configure your Veretekk email
account.  This is NOT the same as your Veretekk autoresponders - FYI.  The
easiest way to do this is by creating a Google gmail account for your Veretekk
email access.  If you already have a gmail account, you can use that.

If you choose not to use gmail - Click Here to see the training on how to set up
Outlook Express or the email client of your choice.

To continue setup in gmail, please log-in to your gmail account and click on
"Settings" near the top right hand corner of the page.  Now, click on "Accounts"
and under this section, click on the "Add An Email Account" under the "Get Mail
From Other Accounts" Area.  The username you want to enter is your Veretekk
username@justhemail.com - so for example, if your Veretekk username is
MyUserName, you would enter: MyUserName@justhemail.com .  Then, enter the
password you use to log-in to your Veretekk account.  The POP server is going to
be: pop.justhemail.com and set the Port at 110.  Do not check any of the boxes
below that.  Make sure you save these settings and at this point, your new
Veretekk email will be set up.

Gmail is ideal for Veretekk email access because gmail is configured to
automatically check your Veretekk email account several times a day.  This keeps
your Veretekk inbox clear and prevents it from clogging up.  From this point
forward, check your gmail account for your Veretekk email.

Step 2 - Begin Configuring Your Portals - Click Here To See How

Veretekk gives you several dozen portals (websites) that you can independently
configure.  The strategy here is to decide how you want each portal to promote
and generate leads for your primary business or businesses.  The goal is to
configure each portal (website) with its own unique Title, Description and
Keywords.  Each portal is an independent website that is capable of drawing free
Internet traffic to it.  Click Here to learn more about Portal Marketing.  Take a look
at some of my portals that I have custom configured:

• Blastomatic - This portal gives away a free ad blaster service that blasts a
  classified ad to hundreds of thousands of free sites all across the Internet.  
  The draw here is people looking for a free way to promote their business, so
  the type of traffic this portal draws is people trying to make money online,
  which is exactly the market you want to attract.  When they sign up for
  Blastomatic and use the service, your autoresponders can then begin
  marketing your business opportunity to them.
  

• BlogFather - This is a blog site that provides free promotion of all created
  blogs.  The service is free and attracts Internet traffic from people who are
  trying to promote an opportunity.  Again, this is the market you are trying to
  reach.
  

• Daily Message Online - This portal allows people to sign up for a free
  inspirational daily email and attracts a broader audience than some of the
  other portals.  Portals like this allow you to widen your market and appeal to
  a larger group of people.
  

• VereTracking - This is a free website traffic tracking program and allows
  people to sign up for the service and then use it to track and evaluate traffic
  to their own websites.
  

You will configure all of your portals so that each one is an independent website
with it's own Meta Title, Meta Description and Meta Keywords.  Also, be sure to
configure the 5 links in each portal.  I adhere to the following structure for these
links:  The first link is your primary business and the second link is the next portal
in your backoffice of Veretekk.  Even if you do not adhere to the linking rules
relayed here for your other links, it is important that your second link always be the
next portal in your Veretekk backoffice so that all your portals are "daisy-chained"
together.  This is important because when search engines "spider" your portal
websites, they follow every link on the page.  If all of your sites are "daisy-chained"
together, then all of your Veretekk portals will be "seen" by the search engines.

The third link is your secondary business while the fourth link is one of your profit
portals in Veretekk like Leadsomatic or VereConference and the fifth link is
another business or link you are trying to promote.  Each link should be a primary
keyword.  Take a look at the 5 links in the portals I list above as an example.  Each
link is a keyword and if you click on that keyword, it will link to the site I am
promoting.  Click Here for training on "The Drill" to promote your portals.

Click HERE to see the Training related to understanding how keywords work and
the importance of doing it right for your marketing efforts.

Step 3 - Submit Each Portal Using Several Submission Tools

After you custom configure each portal, it is vitally important that you submit each
portal using a few different free tools:

• Leadsomatic - Click HERE for a free Training on how to use Leadsomatic.
  

• SubmitExpress.com - This is an independent third party free submission tool
  that submits your websites to over 40 different search engines including
  Google, Yahoo, MSN and a few key directories.  You will need to manually
  submit to Yahoo and MSN on the confirmation page, so be sure to carefully
  read through the submission page after you submit for directions on how to
  do that.  Use the Veretekk email address for each portal when you submit
  each portal site because you want to get your multiple Veretekk email
  addresses out there and attracting email.  Veretekk captures the email
  address of every incoming email and then begins sending them your custom
  autoresponder emails!
  

Why submit your portal websites?  The answer is simple, if you want free traffic to
your portals or any website you are marketing, you must submit them to the search
engines for inclusion.  Also, the more minor search engines your website is visible
in, the more likely it is to be included in the major search engines.  The results are
not immediate and take time to be included and ranked - be patient - sometimes it
takes months to develop a website portal before it begins generating free Internet
traffic.  

Step 4 - Submit Your Website Portals To Multiple Directories

This is an important step because search engines give websites ranking points if
they "see" the sites in directories.  In other words, if you want high ranking in
search engine results, you need visibility in many different directories.  The best
known Directory of course is DMOZ.org and it is also the hardest directory to be
included in.  However, there are thousands of directories, so do not fear!  
Following is a list of directories and a paid submission services I use:

• Directory Maximizer - This is a paid submission service that can submit your
  website portals to over 1,000 directories with one click.  It is user friendly,
  effective and turnkey.  I use it often and it is well worth the money because
  of the time it saves you.  This Free e-Book explains how to use it.
  

• List of Free Directories - A listing of several hundred free individual
  directories you can submit to one at a time.  While it is free, it is time
  consuming to manually submit to each directory.
  

Step 5 - Write Your Custom Auto-Responder Campaigns - See How HERE

Also known as the "Sequential Mail Sets", this is the heart of your Veretekk
marketing system.  You can set up custom autoresponder campaigns to market
your businesses or anything you want.  More training HERE and HERE on this.

More Training

It is a very good idea to watch all of the Training Modules in your Veretekk
backoffice.  To do this, login to your Veretekk backoffice and click on the
"VereTraining" link in the top right hand corner of the page.  Then, click on the
"Training Modules" link in the left-hand column.  Notice that a list of several video
training modules are available for viewing at your convenience.

So How Does All Of This Work?

Veretekk attracts web traffic and generates leads in two primary ways:

• Your website portals that provide valuable services and attract traffic.
  

• You want all of your Veretekk email addresses to be on as many email lists
  as possible to generate the maximum amount of incoming email to your
  Veretekk email accounts.  This is called reverse marketing because
  Veretekk captures the email address of the sender and then begins sending
  them your custom autoresponder campaigns!